About GIAO

(UPDATE: March 2013 – We are looking for talented collaborators & rock star interns — pls. contact us at info(at)mediagroove.com – thanks!)



“Get It All Out” is a multi-platform music documentary about the life of the late John H. Creighton Jr. (1955-1985), the band Stick Against Stone, and the underground music scene of Pittsburgh, PA in the early 1980s.

A 2005 rediscovery of tapes from live performances of the original line-up of the band in 1982 sets producer/co-director Will Kreth (and former SAS soundman/manager) on a quest to find out  “Who Was John Creighton?” - the charismatic and powerful voice that brought life to a sound seemingly lost to time.

30 years later, using transmedia concepts and practices to tell a compelling story across screens and live events – GET IT ALL OUT pushes the boundaries of traditional music documentaries with newly recorded music, a live 10+ member orchestra, an eBook, a remix contest, and a feature film – all part of the same narrative that speaks to the power of music to indelibly live in the heart and to connect us with something larger than ourselves.


Development Team

William Eric Kreth – Executive Producer / Director

Will Kreth began his writing, publishing, interactive television, and online services career in the ‘80s as an audio engineer and manager of indie bands in San Francisco and the Pacific Northwest. The former music editor and first employee at Wired Magazine, and a co-founder of HotWired.com – he is the co-editor of The Happy Mutant Handbook: Mischievous Fun for Higher Primates (Riverhead Books) and his writing has appeared in magazines and websites, such as Nick At Nite, Feed.com, HotWired.com, WARD Music Monthly, OPTION, and others. Back in 1990, (before the Web began), he worked with researchers at Apple on what was then called “Multimedia” – seeing first-hand many of the digital storytelling metaphors we take for granted today. The winner of ITVT.com’s 2010 award for Individual Leadership in Interactive Television, he is a juror for the Primetime Emmys’ (ATAS) Interactive Media Peer Group, and is the founder of MediaGroove LLC, a music and film production company based in Brooklyn NY.

Chris Schuessler – Director of Photography
Chris Schuessler

Chris Schuessler produces news and documentaries for ARTE TV, a European public television station. He also coordinates City Parks Productions, a collection of youth media training facilities at recreation centers throughout NYC. Currently in post-production on a documentary about tourism projects in towns surrounding Machu Picchu, Peru, he has an MA in Media Studies from The New School.


Kyle Martin

Kyle Martin was recently named the 2010 Sundance Institute Mark Silverman Producing Fellow. His latest film TINY FURNITURE (IFC Films), written and directed by Lena Dunham, was nominated for the 2011 Independent Spirit Award Best Debut Feature and Best Cinematographer Spirit Awards, and it Independent Spirit Award for Best First Screenplay as well as Best Feature at the 2010 SXSW Film Festival.

Kyle is currently in production on Matt Wolf’s documentary TEENAGE, a stylized meditation on early 20th century youth cultures based on the book by Jon Savage. He’s also producing the Sundance Institute supported projects BLUEBIRD,(written and directed by Lance Edmands) and CONFEDERACY (written by Jody Lee Lipes and Jeff Peixoto).

His previous credits include the SXSW 2010 Audience Award winner NY EXPORT: OPUS JAZZ, produced in association with PBS and New York City Ballet Dancers (PBS, BBC, Factory 25), Matt Wolf’s critically acclaimed and award winning WILD COMBINATION: A PORTRAIT OF ARTHUR RUSSELL (Sundance Channel, Plexifilm) and BROCK ENRIGHT: GOOD TIMES WILL NEVER BE THE SAME (Factory 25).

Production Team

  • Allison Yaffe – Archivist, researcher, database coordinator and web developer
  • Charles Lane – Story Consultant

Project Alumni (very special thanks go out to…)

  • Jenny Cox – Assistant Producer
  • Isabelle Larue – Assistant Producer
  • Jessalyn Sbaratta – Assistant Editor
  • Jeri Klein – Researcher/Production Assistant

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